Tesla Wins: The Analytics Behind Why the EV Charger Industry is Consolidating

Ford and GM are joining Tesla’s EV charger network. We looked at the data on the market opportunity and current charger network to share the analytics behind why this is happening.

This Week We’re Asking…

• What is the data to support the EV charger network consolidation?
• Why was Tesla the winner?
• What do Ford and GM gain and lose strategically by joining Tesla’s charging standard?

We’ll be covering market analysis, strategic decision-making, and competitive analysis.

Photo by myenergi on Unsplash

Within the last month, two major car brands — Ford and shortly after GM — have announced partnerships with Tesla to modify their charger ports for future vehicles and gain access to Tesla’s EV charger network.

Leveraging a competitor’s product is unusual in most industries. Here, though, the partnerships make strong sense for a number of reasons:

• The market isn’t big enough to support multiple charger networks
• The customer experience will be improved with a common standard
• The charger is just…