America’s Beloved Grocery Brand: The Analytics Behind the Unexpected Success of Trader Joe’s

Almost everything Trader Joe’s does is unconventional in the grocery industry. We looked at the analytics behind what they’re doing, where they’re doing it, and why it’s working.

This Week We’re Asking…

• How has Trader Joe’s defied the conventional grocer business model?
• Where do they find success geographically?
• Why have they been successful?

We’ll be touching on customer segmentation, competitive differentiation, and intelligent location planning.

Have you ever been in a Trader Joe’s store? If you have, you’ve probably noticed it’s quite different than a traditional grocery store. It has quirky products, limited product selection, a smaller store format, and more.

Other than the fact that they sell food, almost nothing else about Trader Joe’s matches the experience of other grocery stores.

This made me wonder…

How can Trader Joe’s be so different — but still so successful — in the largely traditional grocery industry?