Beyond the Burrito: The Analytics Behind Chipotle’s Location Strategy

We looked at the data and analytics behind where they are, where they’ve been growing, and where they might go next.

This Week We’re Asking…

• What is Chipotle’s location footprint across the United States?
• Where have the been growing over the past 5 years?
• Is the location strategy changing and what’s next?

We’ll be touching on location strategy, market segmentation, and growth strategy.

Chipotle is a fast-casual brand serving burritos, bowls, and other Mexican-inspired dishes. They’re a household name that’s been quickly spreading across the country with over 3,000 US locations.

I’ve always been surprised at how they can deliver meals that — to me — are fresher and cleaner than competitors at a lower price point.

Now, in addition to being a customer, I wanted to get into the data to peak under the hood and put words and numbers behind their US market strategy.

This week we’re looking at the analytics behind Chipotle’s location strategy, how it’s been changing, and what it might look like going forward.