The Other Big Apple: The Analytics Behind Apple’s Retail Store Location Strategy

We looked at the data on Apple’s retail store location footprint to see what we could learn about their location strategy and market planning.

This Week We’re Asking…

• What is Apple’s location footprint across the United States?
• What does this suggest about its retail store location strategy?
• How well does the strategy align with their target customer and store goals?

We’ll be touching on market planning, market segmentation, and customer segmentation.

Photo by Laurenz Heymann on Unsplash

This week Apple announced their new $3,500 mixed reality headset. I’m no expert in the industry, but it seems like a leap forward technologically. It’s also a steep price for a consumer product. As with many new technologies, it will likely start high and progressively become cheaper (and better) over time.

Apple is an upscale mass-market brand. Its iPhones are ubiquitous and Mac products widely adopted.

Their physical store presence is as much branding & product showcase as pure play retail (in other words — the store’s goals aren’t only to sell in-store). The stores also…