How Can Data Help Identify Growth Markets and with Site Selection?

Jordan Bean
Towards Data Science
6 min readMar 7, 2022

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Photo by Vitaliy Barakovskiy on Unsplash

Views expressed are my own based on publicly available data and tools.

Small and midsize businesses looking to grow have a lot on their plate with both maintaining current operations and looking for where to go next. Many might wonder…what can data even do to help identify growth markets and evaluate sites?

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