Equinox Fitness: The Analytics Behind the High-End Fitness Club
How has luxury fitness brand Equinox continued to thrive after 30 years in a highly competitive industry? — I’ve never much liked working out, but I do like looking at how brands grow — especially how brands grow in competitive industries. One competitive industry that’s widespread and challenging to operate is fitness. With high competition and constantly changing trends, how does a business find its niche and grow?