3 Tips for Consumer-Oriented Companies Looking to Grow in 2023

Growing with intention and purpose under uncertain market conditions

Photo by Aaron Burden on Unsplash

Predictions for what will happen in 2023 may appear negative, but that doesn’t apply equally to all businesses and industries. Many consumer-oriented businesses will choose to use the next 12 months to grow their business, enter new markets, acquire at relatively more friendly valuations, and take steps to execute on long-term strategy.

We see businesses across industries continuing to plan for growth, and 2023 represents the next evolution of where and how they’ll be serving customers.

For expanding consumer-oriented companies, we have three tips to keep in mind for the coming year:

1. Start with current markets
2. Make informed — not opportunistic — new market decisions
3. Follow the population

Start with Current Markets

Understand current market activity and potential before dedicating your full resources and energy to new markets